Untick AI-Generated Copy on Your Meta Ads 🌼

Hi sweet friends! 💛

I've noticed something interesting happening with Meta ads lately that I wanted to bring to your attention. It could make a big difference in how your ads perform and represent your brand.

➡️ Let's talk about Meta's new AI-generated ad copy feature.

What's Happening with Meta Ads

Meta has introduced AI-generated caption variations for ads, and here's the important part: these variations are automatically enabled by default. While automation can be helpful, I've observed that these AI-generated captions often miss the mark in terms of authentic brand voice and natural language.

Untick those boxes on the left OR add your own copy

The Good News

You have complete control over this feature! Here are your options:

1. Disable the AI variations completely by unchecking the boxes next to the alternate copy

2. Replace the AI-generated versions with your own carefully crafted alternatives

3. Review and selectively use AI suggestions that align with your brand voice

Why This Matters

Your brand voice is unique and valuable. While AI can be a helpful tool, it shouldn't override the authentic connection you've built with your audience. 🌼

Real Examples: AI vs. Authentic Voice

Example 1: Art Course Advertisement

Meta AI: "Master digital art with our comprehensive course. Limited time offer - 50% off.

Start your journey today!"

Authentic Voice: "Ready to bring your digital art dreams to life? Join our supportive community of creators and learn at your own pace. Save 50% this week! 💛"

Example 2: Art Supply Promotion

Meta AI: "Premium art supplies at competitive prices. Buy now and save big on your next masterpiece."

Authentic Voice: "Sweet friends, I found these incredible archival papers that feel like pure magic to work with ➡️ Treating myself (and you!) to a special discount this weekend."

Ad for The Yellow Studio

Creating Better Ad Copy with AI (The Smart Way!)

Instead of relying on Meta's basic AI, here's how to use more sophisticated AI tools like Claude or ChatGPT to generate on-brand variations:

1. Start with Your Brand Voice Guide: Share your brand voice guidelines with the AI and ask it to keep these in mind when generating variations.

2. Provide Specific Examples: Give the AI 2-3 examples of your best-performing ad copy so it can understand your style.

3. Request Multiple Variations: Ask for 3-5 different versions that maintain your voice while testing different angles.

4. Bonus Tip: Use Projects in Claude or ChatGPT (new in Chat) to upload your brand voice so that you can return to that project for new copy again and again with each new campaign.

Sample Prompt for Claude or ChatGPT:

Copy

Please help me create 3 ad copy variations for [product/service] that:

- Use a warm, friendly tone

- Include my signature greeting [insert your signature greeting here]

- Avoid cliché art references

- Focus on community and support

- Keep the message clear and authentic

Here's an example of my usual style:

[Insert your best-performing ad copy]

Tips for Reviewing AI-Generated Copy

When you get copy back (whether from Meta or another AI tool), ask yourself:

• Does this sound like me?

• Would I say this to a friend?

• Does it feel genuine or generic?

• Does it maintain the warmth and support that's core to my brand?

• Is it clear and straightforward?

Moving Forward

The key is finding the right balance between leveraging AI's efficiency and maintaining your authentic voice. Remember, you can always:

1. Generate multiple options using more sophisticated AI tools

2. Edit and personalize the generated copy

3. Test different variations with your audience

4. Uncheck those Meta AI suggestions if they don't align with your voice

Go forth and promote your arty biz!